What is CASA's strategy?


Our campaign is rooted in evidence-based methodology, which employs best practices to ensure campaign objectives are met. Essentially, the campaign is moving away from a traditional issue-based campaign and implementing a targeted and professionalized non-partisan voter mobilization campaign. It will emphasize the importance of getting students to commit to vote, and then follow up to ensure students have the necessary information to get to the polls. CASA has partnered with nationally recognized organizations to ensure it executes a campaign that is professionalized and built for success. The campaign approach is based on infusing traditional face-to-face pledge based canvassing, and a comprehensive digital database. Using these two key components, our voter mobilization campaign will ensure our participating student associations will be able to follow up with prospective student voters with crucial touch points, ensuring they vote.